Friday, 27 January 2012


Hope is a dangerous commodity for an author. You hope to find a good agent, you hope to find a traditional publisher, you hope to sell books and you hope to become the next **** (insert famous author of your choice).
Hope is important, I have hope with every submission that comes through, but hope is fragile.
I am not going to rant about how frustrating it is from a publisher's point of view when we receive yet another round robin email from an author who can't even be bothered to tell us the name of their book in the email and orders us to reply to them because they deserve it. Instead I want to make a brief journey into the world of the author.
It's a hard job being writer, you (or we in this case), slave for months or years on a book. We throw it out there to receive endless rejections from traditional publishers and agents. Then if we get a sniff, the up hill climb often means we are left in limbo for months and months only to receive pennies for our trouble when the book is finally published. No one advertises it, or helps with understanding the world of promotion, etc. There are a lot of myths around traditional publishing, about how it works and how wonderful it is, the holy grail for an author. More like an alchemists quest for fools gold, I reckon.
I've met commissioning agents from traditional publishers, as a writer, and I have never been so savaged or humiliated. In fact I vowed never to have a book published by people who treat authors so appallingly and their opinions were just that, opinions and we all know about opinions and certain parts of the human body!
So, here I am, as a commissioning agent for Mirador Publishing. A small and compact company which specialises in partnership publishing - poo poo, I hear you cry, but wait... Give me moment. I pay for and publish my own books under this scheme and damn me, we are good. We turn around your books quickly (and yes we read them), we offer a fast service and if an email isn't answered we aren't ignoring you we just didn't receive it or we are having thoughts about it further up the food chain. We are always there, we never leave you hanging and we offer good advice on artwork and everything else. If we make mistakes we try to solve them quickly. We offer great royalty rates and we work hard with our indie authors. I am proud to be a part of our team and that team includes our authors, many of whom I count as friends and colleagues.
We ensure your book is given a fair chance and if you work for your book, we will work for you. Partnership publishing is fairer, smoother, and for me the only way to publish. You just have to pick the right company, one you feel is friendly, capable and able to offer a fair deal. This is your small business, your book, so you want to make certain you pick the right business partner.
We want your dream to be a reality. It's a long term investment both financial and emotional for us, we don't believe in making life any harder than it has to be for you or ourselves. So don't throw mud at indie authors, partnership publishing or self publishing programmes, we are hard working companies who want to help people reach new goals in their lives. That isn't a bad thing because we give people hope and that's more than you get with a traditional publisher in my humble opinion....

Tuesday, 24 January 2012

A New Dawn

Mirador News has been quiet for some time but a new dawn (cliché alert) has begun again and we will try to keep everyone updated here on a regular basis.
We are in the process of seeking more new authors and trying out some new Ninja Marketing ideas with our old hands (who are the brains behind this one not us). These experiments are going well, but they are all time consuming and long term strategies, which will work but need consistence and patience. One of these ideas is to help build communities of writers who aid each other with promotion days on kindle to boost Amazon rankings and interest from outside parties. It helps with sales and does force writers in building better networks and your network is the machine which will support your life as a writer.
Another pilot scheme we are using is much more complex and we haven't quite pinned down the detail yet but it is to help with book signings. Gaining a book signing is great but you need to sell books and that can be difficult for us introverted types who like to sit all day with a computer writing rather than talking. So, having prop which will help engage the public is vital. We are developing a system of scratch cards which give people a chance to win a free book, free ebook or short story by the author. Everyone loves scratch cards and something for free. So far it's proving successful and after a few more trial runs we'll roll it out as an option if you feel you want one when you do your signings.
Keeping motivated and having faith in your work is vital to your success and we are always here and willing to listen if you would like our support or advice on marketing.